Backyard Birds is committed to protecting your privacy and developing
technology that gives you the most powerful and safe online experience. This
Statement of Privacy applies to the Backyard Birds Web
site and governs data collection and usage. By using the Backyard Birds
website, you consent to the data practices described in this statement.
Collection of your Personal Information
Backyard Birds collects personally
identifiable information, such as your e-mail address, name, home or work
address or telephone number. Backyard Birds also collects anonymous
demographic information, which is not unique to you, such as your ZIP code,
age, gender, preferences, interests and favorites.
There is also information about your computer hardware and
software that is automatically collected by Backyard Birds. This information
can include: your IP address, browser type, domain names, access times and
referring Web site addresses. This information is used by Backyard Birds for
the operation of the service, to maintain quality of the service, and to
provide general statistics regarding use of the Backyard Birds Web site.
Please keep in mind that if you directly disclose personally identifiable
information or personally sensitive data through Backyard Birds public
message boards, this information may be collected and used by others. Note:
Backyard Birds does not read any of your private online communications.
Backyard Birds encourages you to review the privacy statements of Web sites
you choose to link to from Backyard Birds so that you can understand how
those Web sites collect, use and share your information. Backyard Birds is
not responsible for the privacy statements or other content on Web sites
outside of the Backyard Birds and Backyard Birds family of Web sites.
Use of your Personal Information
Backyard Birds collects and uses your personal
information to operate the Backyard Birds Web site and deliver the services
you have requested. Backyard Birds also uses your personally identifiable
information to inform you of other products or services available from
Backyard Birds and its affiliates. Backyard Birds may also contact you
via surveys to conduct research about your opinion of current services or of
potential new services that may be offered.
Backyard Birds does not sell,
rent or lease its customer lists to third parties. Backyard Birds may, from
time to time, contact you on behalf of external business partners about a
particular offering that may be of interest to you. In those cases, your unique
personally identifiable information (e-mail, name, address, telephone number)
is not transferred to the third party. In addition, Backyard Birds may share
data with trusted partners to help us perform statistical analysis, send you
email or postal mail, provide customer support, or arrange for deliveries. All
such third parties are prohibited from using your personal information except
to provide these services to Backyard Birds, and they are required to
maintain the confidentiality of your information.
Backyard Birds does not
use or disclose sensitive personal information, such as race, religion, or
political affiliations, without your explicit consent.
Backyard Birds keeps
track of the Web sites and pages our customers visit within Backyard Birds,
in order to determine what Backyard Birds services are the most popular.
This data is used to deliver customized content and advertising within
Backyard Birds to customers whose behavior indicates that they are
interested in a particular subject area.
Backyard Birds Web sites will
disclose your personal information, without notice, only if required to do so
by law or in the good faith belief that such action is necessary to: (a)
conform to the edicts of the law or comply with legal process served on
Backyard Birds or the site; (b) protect and defend the rights or property of
Backyard Birds; and, (c) act under exigent circumstances to protect the
personal safety of users of Backyard Birds, or the public.
Use of Cookies
The Backyard Birds Web site use "cookies" to help you personalize your
online experience. A cookie is a text file that is placed on your hard disk by
a Web page server. Cookies cannot be used to run programs or deliver viruses to
your computer. Cookies are uniquely assigned to you, and can only be read by a
web server in the domain that issued the cookie to you.
One of the primary
purposes of cookies is to provide a convenience feature to save you time. The
purpose of a cookie is to tell the Web server that you have returned to a
specific page. For example, if you personalize Backyard Birds pages, or
register with Backyard Birds site or services, a cookie helps
Backyard Birds to recall your specific information on subsequent visits.
This simplifies the process of recording your personal information, such as
billing addresses, shipping addresses, and so on. When you return to the same
Backyard Birds Web site, the information you previously provided can be
retrieved, so you can easily use the Backyard Birds features that you
customized.
You have the ability to accept or decline cookies. Most Web
browsers automatically accept cookies, but you can usually modify your browser
setting to decline cookies if you prefer. If you choose to decline cookies, you
may not be able to fully experience the interactive features of the
Backyard Birds services or Web sites you visit.
Security of your Personal Information
Backyard Birds secures your personal information from
unauthorized access, use or disclosure. Backyard Birds secures the
personally identifiable information you provide on computer servers in a
controlled, secure environment, protected from unauthorized access, use or
disclosure. When personal information (such as a credit card number) is
transmitted to other Web sites, it is protected through the use of encryption,
such as the Secure Socket Layer (SSL) protocol.
Changes to this Statement
Backyard Birds will occasionally update this Statement of Privacy to reflect
company and customer feedback. Backyard Birds encourages you to periodically
review this Statement to be informed of how Backyard Birds is protecting
your information.
Contact Information
Backyard Birds welcomes your comments
regarding this Statement of Privacy. If you believe that Backyard Birds has
not adhered to this Statement, please contact Backyard Birds at
pete@thayerbirding.com. We
will use commercially reasonable efforts to promptly determine and remedy the
problem.